SETUP > How to set up custom Google Analytics or Mixpanel tracking to collect engagement stats

You can set your own Google Analytics ID within Tallyfy's settings.

This will enable you to track engagement data across most objects on your own, custom Google Analytics instance!

The first thing you need to do is create these 5 items - note the custom dimension name, index and scope - exactly (including the correct case) in your Google Analytics instance.

Next you will need to get the Tracker ID from your Google Analytics account.

It comes in a format like this - "UA-#####-#"

Click "Settings" in the top menu

Click "Integrations"

Scroll down to the "Analytics and BI" section and enter your tracker ID in the box and click SAVE.

That is all! Events and views will now begin saving into your own Google Analytics instance.

To pull in the data in reports, you could use custom reports and dashboards:

Tracking specific users and sessions

Tallyfy also has a Mixpanel integration (separate to this) - that provides a no-config way to track specific user/session activity.

You don't have to configure this next part - as it needs various custom steps to make it work, but doing so gives you user-level data for views of that nature.

1. On your Google Analytics dashboard open the Admin tab on the left pane

2. Open User ID on Tracking Info on Property section

3. Follow all instructions (1 to 3) and then Create

This is an animated GIF of the process:

There might be a latency of 1 - 2 days before data starts showing in the view, according to Google.

A note about tracking engagement stats on Mixpanel

When it comes to Mixpanel - you will actually see highly specific events in categories. For example, the anonymized screenshot below shows how many people read specific blueprints over a specific period of time e.g. weekly. These sorts of stats are extremely useful to determine which of your blueprints are most "popular", how they are viewed and even by who/from where.

Note that if you integrate Mixpanel - you need to deal with any user-specific privacy issues on your end. We are not responsible for this - because Mixpanel gets all the data, to your own instance of Mixpanel. Tallyfy does not control it.